join the legacy

Join the Legacy is a multi-channel campaign created to promote Intramural Sports and highlight the experience, community, and prizes that come with participating. The campaign was designed to build excitement around the program while encouraging students to get involved and compete.

The project included a range of collateral across both digital and physical touchpoints, including campus TV screens, social media graphics, promotional materials, and merchandise. Each piece was designed as part of a cohesive visual system to create a strong and recognizable campaign presence across campus.